8 reasons to choose Framer for your next website

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framer logo


Sep 16, 2023


7 min read

Meris Imamović

Choosing Framer for your next website is a decision rooted in practicality and creativity. With its powerful features, efficient workflow, and robust community, Framer empowers you to turn your web development visions into reality. So, why choose Framer?

Choosing Framer for your next website is a decision rooted in practicality and creativity. With its powerful features, efficient workflow, and robust community, Framer empowers you to turn your web development visions into reality. So, why choose Framer?

1. Super Fast

In the digital age, speed is of the essence. Framer recognizes this and responds with features that expedite the development process.

Framer's code generation capabilities are second to none. It generates clean, efficient code as you design, sparing you the laborious task of manual coding. It enables you to iterate quickly and refine your website's design and functionality.

2. SEO Friendly

Framer's integrated CMS includes built-in SEO tools to optimize your content for search engines. You can easily set metadata, such as titles, descriptions, and alt tags for images, enhancing your website's visibility and search engine rankings.

Maintaining a clean and SEO-friendly URL structure is crucial for online visibility. Framer's CMS gives you granular control over URL creation, allowing you to ensure that URLs are both descriptive and structured for maximum SEO impact.

3. Easy to Customize and Maintain

Framer's integrated CMS allows for quick and hassle-free content updates. It eliminates the need for third-party CMS systems, reducing the complexity of managing your website. With content stored directly within your Framer project, making changes is as intuitive as the design process itself.

Framer's CMS incorporates a user-friendly WYSIWYG editor. Content creators can edit text, images, and multimedia elements directly on the webpage, seeing exactly how the changes will appear to users. This visual editing experience minimizes the learning curve and empowers non-technical team members, as it requires ZERO technical skills.

Structured content management ensures content remains consistent across the website. Framer's CMS allows you to define content templates, ensuring that every page adheres to your established design and formatting guidelines.

Framer's integrated CMS is a testament to the framework's commitment to simplifying web development and maintenance. Its user-friendly interface, collaborative features, SEO tools, version control, and security measures make it an ideal choice for those seeking an easy-to-edit and maintain web development solution. With Framer's integrated CMS, you can focus on delivering a dynamic and up-to-date online experience without the headache of complex content management systems.

4. Real-Time Site Preview

Framer provides a real-time preview of your design as you work on it. This means that you can see exactly how your design will appear to users, ensuring pixel-perfect accuracy throughout the design process. Framer's component-based approach allows you to create reusable design elements. This not only ensures consistency across your website but also simplifies the process of maintaining and updating your design.

Typography is a crucial aspect of web design. With Framer, you have the freedom to select and fine-tune fonts, font sizes, line heights, and letter spacing, enabling you to achieve the perfect typographic harmony for your website.

5. Responsive Design Across Devices

In the era of multi-device usage, Framer recognizes the importance of designing for various screen sizes and resolutions. Design freedom extends to ensuring that your website looks and functions flawlessly across all platforms.

Framer provides responsive design tools that allow you to adapt your design for desktops, tablets, and smartphones. You can control the layout, content visibility, and interactions for each screen size, ensuring a consistent user experience regardless of the device.

This also means that your website should perform consistently across different web browsers. Framer takes care of cross-browser compatibility, saving you the headache of troubleshooting browser-specific issues.

6. Unlimited Custom Design Capabilities

In the realm of web development, aesthetics play a pivotal role in capturing the attention of users and conveying the essence of a brand or project. Designers can go beyond static web pages by integrating interactive elements seamlessly into their designs. Buttons, menus, and other components can respond to user interactions, enhancing the overall user experience.

Framer empowers designers with granular control over every pixel of their designs. This level of precision is essential for those who are uncompromising when it comes to visual aesthetics.

With Framer, you can design fluid transitions between different parts of your website, making navigation feel seamless and engaging. Whether it's a subtle fade-in effect or an eye-catching slide-in animation, you have the creative freedom to make your website truly unique.

One of the standout features of Framer is its ability to breathe life into web design through custom animations. In the past, designers often had to compromise on animation quality due to technical limitations. However, Framer's animation capabilities are nothing short of extraordinary.

7. Affordable

Framer stands out as an affordable choice when compared to other solutions available in the market. In an industry often associated with high development costs, Framer offers competitive pricing without compromising on quality or functionality.

Framer’s Mini Plan starts as low as $5 per month, which equals to $60 per year. If you count in a domain that may cost you up to 20-30$ per year, that’d be a site which you pay less than $100 per year which is a pretty good deal if you ask me.

Framer’s Basic Plan is $14 per month, which equals to $168 per year. With a domain, that’d be paying around $200 for your site yearly. Basic plan offers unlimited number of site pages, 10k visitors/month, and is suitable for personal, agency, real estate, SaaS and practically, any other industry and use case.

Framer’s Pro Plan is $28 per month, which equals to $336 per year. This plan is made for bigger sites and larger businesses that need multiple CMS collections, advanced analytics, staging feature and 200k visitors/month.

You can find latest information on Framer pricing here.

8. Secure and High Performing

Framer prioritizes security. Its integrated CMS is designed with security in mind, protecting your website from potential vulnerabilities associated with third-party CMS systems.

The performance of your website is critical for user satisfaction and SEO rankings. Framer's CMS is optimized for speed, ensuring that content loads swiftly and efficiently, even as your website scales.

User authentication and access control are rigorously implemented within Framer, guaranteeing that only authorized personnel can make changes to websites. This level of access control extends to the integrated CMS, where content editors can be granted specific permissions, reducing the risk of unauthorized alterations.

Regular security audits and updates are routine for Framer, as the platform keeps pace with emerging threats and vulnerabilities. Continuous monitoring and rapid response to security issues exemplify Framer's dedication to safeguarding its users' websites.

You can find latest information on Framer security and compliance here.

Why Clients Should Choose Framer?

Certainly, from the client's perspective, choosing Framer for their web development project brings several benefits.

Firstly, Framer ensures a visually stunning and user-friendly website, thanks to its design freedom and pixel-perfect control. This means that visitors will enjoy a captivating and seamless browsing experience, which can positively impact user engagement and retention.

Secondly, Framer's integrated CMS makes content updates straightforward, allowing clients to keep their website fresh and up-to-date without the need for technical expertise.

Additionally, Framer's commitment to performance optimization and responsive design ensures that the website looks and functions flawlessly across all devices and browsers, expanding the client's reach and ensuring a consistent brand presence.

Overall, clients who choose Framer can expect a dynamic, efficient, and visually appealing online platform that effectively represents their brand and engages their target audience.

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